901 Lunch and Learns
Are we sometimes guilty of making more of something than it needs to be?
That dynamic between two of your team members that is toxic for everyone. A big deal, or is it?
That lack of understanding from one team about another. A major problem, or is it?
That apparent ingrained habitual response people have with one another. Will it ever go away, perhaps…
What if lengthy training isn’t always necessary. Sure, it is sometimes, but what if you can change just one thing in 45 minutes to make a huge difference?
The 901 Lunch and Learns are the greatest value proposition you will ever come across.
They are not a programme.
They are not training.
They are a knowledge-building exercise, designed for intelligent, busy people who want to connect, learn more and fix just one thing.
Lynda is renowned for her 901 Lunch and Learns, based on simply ending one bad habit or behaviour and replacing with a better one.
Lynda’s Famous 901 Lunch And Learn:
End one bad habit. Learn what’s really going on. Choose what to do instead.
901 is conversational, rigorous, and grounded in neuroscience – without jargon or hype.
The numbers matter.
9 – The end of a habit or behaviour
Nine is where we identify one habit, assumption, or behavioural pattern that has reached the end of its usefulness. Not because it’s necessarily bad. But because it no longer fits the reality you’re operating in.
0 – The learning
Zero is the pause, the bridge between stopping and starting. This is where understanding replaces noise. Here, we make sense of:
What the brain is actually doing in this situation.
Why the old behaviour made sense at the time.
What’s being misread or oversimplified?
What has changed – cognitively, socially, or contextually?
1 – The new habit or behaviour
One is the replacement. A single, deliberate behavioural choice you will now use instead. No long action lists. No toolkits. One realistic shift that can be used immediately. People don’t leave with more to do. They leave seeing things differently, which they can then act on immediately
The 901 format (exactly as it works):
1. Discovery call
A short, focused phone call with the leader or manager to identify: The one thing that most needs to change
Where this one thing shows up under pressure? What makes it difficult to shift? This ensures the session is precise and relevant.
2. 901 Lunch & Learn (45 mins) for the team or individual
(9) Designed to end one unhelpful habit
(0) Create clear understanding of what’s really happening
(1) Identify one new behaviour to use instead and commit to trying the new behaviour within 24 hours.
3. Follow-up call (4-6 weeks later)
Change only sticks when it’s tested in real life. Lynda offers a follow-up phone call to discuss what has actually been implemented, identify what worked and what didn’t, tweak the new behaviour to fit reality, and prevent drift back to the old habit. This is not an accountability test or theatre. It’s refining to meet your goals.
Why This Works:
The brain doesn’t change through intensity or repetition alone. It changes through precision and meaning.
901 works because it:
- Focuses on one habit, not many
- Creates understanding before action
- Respects how busy brains actually operate
- Builds in reflection after real-world testing
- Has minimal input and maximum relevance
After a 901 Lunch & Learn, leaders often notice:
- Fewer automatic reactions
- Clearer interpretation of behaviour
- More deliberate responses under pressure
- Reduced friction in key conversations
- New adjustments and growth.
Who 901 Lunch & Learns are particularly effective for:
- Law firms under sustained pressure
- Senior leadership teams navigating complexity
- Boards making decisions under uncertainty
- Founders and SMEs where habits scale fast
Practical details
Format: Phone call + 45-minute Lunch & Learn + follow-up call
Delivery: Online or in-person (Lunch & Learn always 45 minutes)
Group size: Flexible – for one person to 15 people
Investment: £901 per session + VAT (plus travel expenses if in person)*
Come prepared to focus and work, it’s fast and effective.
Book now or schedule a call to learn more.
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Designed for business leaders seeking clarity, cognitive edge, and forward-thinking insight into how leadership is evolving.