Because even very clever people can miss things.
Experience creates shortcuts. Assumptions fill gaps. Familiar explanations start to feel like facts. Under pressure, it becomes surprisingly easy to make a perfectly rational decision from an incomplete picture.
There is more going on than we realise.
Lynda’s work brings behavioural neuroscience, leadership psychology and business experience together so leaders can see more clearly, question assumptions and make better decisions.
Most poor decisions are not made by unintelligent people.
They are made by capable, experienced people working with a picture that feels complete.
But the brain is constantly filtering, predicting and interpreting — mostly outside conscious awareness.
Add pressure, uncertainty, politics, habit and a few too many meetings, and it becomes surprisingly easy to solve the wrong problem extremely efficiently.
That is where behavioural neuroscience becomes useful.
Not as brain trivia.
As a way of seeing more clearly what is already shaping behaviour, conversations and decisions.
Notice more. Decide better.
Change the way a room sees the problem
Keynotes and workshops that use behavioural neuroscience, psychology, relevant case studies and practical ideas to challenge familiar thinking.
Audiences leave with something more useful than inspiration: a different and more effective way to recognise what is shaping decisions, challenge assumptions and respond.
When the quality of the decision really matters
INDLAR® Leadership Methodology is an in-house programme for senior teams making high-stakes decisions in complex conditions.
It is designed to surface assumptions, improve the quality of challenge and strengthen collective decision-making.
Particularly useful during periods of major change, strategic investment or recurring disagreement.
Sometimes the issue is not the decision itself. It is how the team is thinking about it.
Somewhere independent to think
Senior leaders do not always need another opinion.
Sometimes they need somewhere to think properly.
Lynda works one-to-one with senior leaders facing consequential decisions, uncertainty or change — from one focused conversation to three sessions or ongoing support.
No agenda. No politics. No need to perform certainty.
Just rigorous thinking, intelligent challenge and space to see the situation differently.
Lynda’s work sits at the intersection of behavioural neuroscience, leadership psychology and business.
Her focus is not simply what people think.
It is what may be shaping the thinking in the first place.
She holds a PhD in cognitive neuroscience, has backgrounds in psychology and anthropology, has built businesses herself, and works with senior leaders, boards and organisations where clear thinking matters.
Off-Piste Thinking explores why smart people can still make poor decisions — and what happens when familiar thinking patterns begin to shape what we notice, overlook and assume.
Through five recognisable characters, it reveals how experience, habit and unconscious processing influence decisions.
It is not about distrusting the brain.
It is about becoming rather better acquainted with what it has been doing behind your back.
Your Brain Decided. You Just Took The Credit
Lynda writes about behavioural neuroscience, leadership, decision-making, unconscious processing and the assumptions quietly shaping what people notice and do.
Sometimes the science is reassuring.
Sometimes it is inconvenient.
Those are often the interesting bits.
If you are looking for a keynote speaker, thinking about how your senior team makes decisions, or facing an important decision yourself, the starting point can be very simple.
No elaborate funnel. Just tell Lynda what is happening.
Dr Lynda Shaw
Behavioural Neuroscientist & Leadership Psychologist
Author of Off-Piste Thinking
Brain, behaviour, business.
